Netflix Rules

Netflix Rules

Netfix has got to be the most benevolent, parental company on this planet. It's amazing how their consumer affairs people know how to appeal to the Inner Child in all of us. First of all, your new movie, which you can watch at your leisure with "no late fees" comes in a bright red package- distinguishable form all the grey, dingy bills and catalogues – just like a Christmas gift. Like yuletide presents– if you're like me and keep changing and adding to your "queue" - you don"t know what you're going to get in the Postage-free, Self-addressed, Easy to pop-in-the-mail- Return package. It will be a surprise, just like Christmas.

It's all done for you, and in such a loving way. In their promotion, Netflix tells those of us who are growing more and more forgetful like this septuagenarian: "Lose the sleeve on the disc? Not to worry, just pop the disc back into the Postage-free, Self-addressed, Easy-to-pop-in-mail Return Envelope..Or, "Lose the PSER Envelope? No big deal. Just put the disc in with your next DVD at no extra charge." .I'm telling you, they're better than hot oatmeal with lots of cream and brown sugar on a cold winter morning.

So, what's next for Netflix? I predict one of those busy PR folks sitting around the brain-storming table will say: "How about we tell our consumers: Too busy to get dinner? Don't despair. Just go to your queue and pick out your meal from one of our 67,000 delicious, ethnic selections – Chinese, Thai, Italian –whatever you like; and our Netflix representative will deliver it to you in l5 minutes.

You be able to recognize him right away. He's the guy in the bright, red sweatshirt with Netflix in big, bold letters.